INSPIRING AND ENABLING
Positive Impact Tourism
For Operators
Why Positive Impact Tourism?
Conventional models of mass tourism often disempower host communities. Positive impact tourism aims not only to reduce harm, but to leave things better than how we found them. That goes for social, environmental and cultural aspects.
We All Stand To Benefit
Reduce Harm
Finding ways to protect wild spaces and conserve the wilderness values that are so important to the visitor economy in nature-based destinations.
Operate Sustainably
Tourism businesses can make sustainable choices across all areas of their operating footprint for net positive impact - waste, energy, materials, water and more.
Support Community
Tourism businesses have the power to uplift communities through their supply chain, partnerships, hiring choices and by giving back to causes that matter.
We want to get on board!
But where do we even begin?
There’s a lot of talk about positive impact tourism, responsible tourism, sustainable tourism, regenerative tourism... But what does it all mean? You’ve heard about it, you want to get on board, but it’s not clear how you get started. Is it possible you're already doing it?!
Most resources focus on destination management organisations. But it's individual operators who design and deliver positive impact experiences for visitors. We help strengthen the capability of operators to create products and services to meet this market demand.
Introducing…
The Travel Better Project aims to inspire and enable operators to take a positive impact approach to tourism in their business.
Our framework - the Six Dimensions of Positive Impact Tourism - guides thinking and action, so you can create what works best for your business. What "doing good" looks like in practice will be different depending on what type of operator you are and your scale.
Through a series of co-design workshops with tourism operators in Tasmania, we unpacked what positive impact means here and what challenges the industry faces in implementation. Even though our initial focus was on Tasmania, the resources we've since created apply anywhere.
These discussions informed the creation of a Toolkit and Guidebook. Full of resources, learning materials and practical guidance aimed at operators, the toolkit was released in 2024.
The Travel Better Project
Hi, I’m Emma!
I'm the Founder behind The Travel Better Project which aims to inspire and enable a positive impact approach to tourism.
The big-picture vision is to provide practical pathways for tourism operators to apply positive impact principles in their business.
In doing so, we want to enable the type of tourism that supports local livelihoods, ecosystems and community resilience.
What does this mean for my business?
Here’s how we can help:
Our goal is to inspire and enable tourism operators to create positive impact products, services and experiences that put the needs of the environment and host communities first.
If you’re a tourism operator, our creative learning products can help you:
Understand what positive impact tourism is
Create an action plan for "doing good" in your business
Communicate your impact in a way that resonates with responsible travellers
Develop pathways to connect with local community initiatives and charitable causes
Engage your staff, community and customers to create meaningful change aligned with local priorities
What Can I Do Right Now?
Learn The Core Concepts of Positive Impact Tourism!
For tourism operators who want to stay on-trend and get ahead of the curve, this NEW 2-week email series will teach you the fundamentals of positive impact tourism and get you thinking about what it could mean for your business - even if you’re a sceptic!
It’s 100% free - you’ll be confidently “talking the talk” with your customers and stakeholders in no time.
No prior knowledge required.
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